Exploration Of Exploitation During The 1970 s Generation

Exploration of Exploitation During the 1970’s Generation The 70’s decade represented a very experimental and uncertain time for the film Industry. Due to financial instability, the Hollywood studio system had collapsed. The invention of the television too had a disastrous effect on audiences attending movie theaters as many people were inclined to stay at home because they had children and did not want to pay for a movie and a baby sitter. Artistic freedom was on the rise though due to a dramatic change in censorship regulation --- the abandonment of the Production Code and the decreased clout of the Catholic Legion of Decency. The Production Code was a set of moral guidelines for the film industry that existed from 1930 to 1966. It also†¦show more content†¦Movies like these were opening a genre of movies which appealed to a young teen market who were looking for something that is sensational and graphic. Many of these teens were attracted to a counterculture that represented a broken society. Many urban youths found films like these in â€Å"Grindhouses†. The website www.grindhouse.com defines a grindhouse as The 70’s were basically the golden age of Grindhouses as the venues were a result of the prevalent white flight out of major cities and into suburban neighborhoods. The effect of this was Urban decay. With the no longer guarantee of customers, many of these theaters showed B-grade films, including pornography,martial arts, slashers, and blaxploitation film. In the 1970s Hollywood studios recognized the value of the exploitation cinema that were associated with low-budget companies like American International Pictures of the 1950s and 1960s. Many films such as William Friedkin’s The Exorcist (1973) and Steven Spielberg’s Jaws (1975) are known for having rewriting what makes a sensational horror. Further, â€Å"exploitation† was a term applied to specific audiences as well as films. Melvin Van Peebles’ Sweet Sweetback’s Baadassss Song(1971) drew the attention of the industry to the profit potential represented by black urban audiences and gave rise to the â€Å"blaxploitation† cycle of films. The same term can be used for pornography movies as